Make Every Marketing Dollar Count
Leverage your own data with AI-powered measurements to make optimal marketing decisions. No data analysts or scientists required.
PulseCraft is a media optimization platform that empowers businesses to create custom AI-powered models tailored to their unique Key Performance Indicators (KPIs). With a focus on optimizing media performance, the platform enables users to design custom models that align with their strategic vision, turning aspirations into achievements. While specific technologies are not mentioned, typical technologies involved in such software may include machine learning frameworks, data analytics tools, and cloud computing resources to ensure the creation and deployment of custom AI models for media optimization. PulseCraft, although in the development phase, is designed to be a comprehensive solution for businesses seeking to enhance their media performance with confidence and tailored AI insights.
Benefits of using PulseCraft
Build Integrate your data quickly without code
Connect to your customer data and build targeted segments based on history.
Leverage attribution & modeling
Use machine learning models without the need for data analysts or scientists.
Make far more better decisions
Plan better scenarios and get recommendations based on your objectives and goals.
Optimize Campaigns with Universal Marketing Attribution
Optimize ROAS with our privacy-safe, omni-channel marketing attribution platform that is powered by your first-party data.
- Make daily optimization decisions with confidence using granular campaign performance insights.
- Leverage industry standard multi-touch attribution models with your auto-tracked data.
- Use our first-party identity graph to recognize & attribute sales from anonymous visitors.
The true ROAS of your marketing channels
Get a blended view of marketing attribution across all channels. See exactly what’s converting with the highest ROAS, update spends, refresh creatives, and more.
- Fix duplicate attribution credit issues caused by biased in-platform reporting.
- Get transparent performance reporting on channel, campaign, ad set, ad and creative level.
- Compare between world class attribution models, look back windows, business KPIs, and more.
Find winning Customer Journeys & channels that contribute
View your top customer journeys, dig deep into customer behaviours with 100+ touchpoints, and identify channels that contribute the most across journeys. Strategise open targeting vs retargeting campaigns with new insights.
Power your marketing channels with enriched signals
Lifesight tracks every anonymous visit, maps it to your customer profiles, and sends conversion events back to ad channels in real-time. Give back power to your ad channels, and boost ROAS.
Using our native CAPI integrations with Facebook, Google & TikTok, you can do all this & more in a single click, no dev efforts needed.
Move enriched segments to marketing channels for higher conversions
Build customer segments using Lifesight’s enriched events. Use our pre-built RFM segments, or create using our drag-n-drop segment builder - from purchases, add-to-cart drops, page visits, etc.
Pass customer segments as custom audiences to Ad channels, and drive effective retargeting campaigns.
Cut down your ad waste with Marketing Mix Modeling
Measure the true performance of your marketing spend with MMM solutions built for the modern marketer.
- Optimize budget allocation for highest returns
- Predict future marketing outcomes with precision
- Plan & propose budgets & scenarios that work for you
View channel-wise performance & optimization recommendations
Dive deep into channel-wise analytics and uncover where your marketing truly shines. Get tailored optimization recommendations, ensuring every dollar you spend is strategically placed for maximum impact.
Create custom models that power your business KPIs
Design custom models tailored to your unique KPIs, ensuring every metric aligns with your vision. Let AI-powered insights shape your strategy & your brand’s future, turning aspirations into achievements.
